Google Navigation and Digital Dumping

Over the time that the "digital revolution" has existed, the concept of economic dumping, or predatory pricing, hasn't really been discussed or even offered as an issue on the Internet. Instead, articles like the recent ones about Google offering a free navigation application to Android, has been responded by the press as just being disruptive to an industry.

Is this turn by turn navigation application, which does undercut industry leaders in this sector, considered predatory pricing? Or does the idea of "free" get around this classic bullying tactic of companies wanting to drive an industry in a direction that favors them. I'm on the fence on this though I do think that some practices on the Internet should be looked into.